Learning is one of the key assets to growing. Especially in sales. One of the best learning tools is through sales books.
Don’t Take The Learning Process Lightly
Throughout my time in sales, I’ve read my fair share of sales books. Whether or not the book left a lasting impression on me or not, I believe that I can learn something from every sales book I pick up to read. That being said, here is a short list of the books that I’ve enjoyed the most thus far in my career. If you haven’t had the chance to read these books yet, I highly recommend adding them to your list.
Never Eat Alone by Keith Ferrazzi
Ferrazzi’s book about networking and building mutually beneficial relationships helped me in the early stages of my career. He lays out steps and techniques followed by success stories of how he reaches out and connects with friends, colleagues, and associates in his contact list who he has helped and vice versa. This book is an excellent example of the, “it’s not what you know but who you know” mentality to help yourself and others get ahead in life.
How I Raised Myself from Failure to Success by Frank Bettger
My first ever sales book recommended to me by Michael Arya. For my most recent inside sales team, I bought them a copy of this book for them to keep throughout their career. While Bettger’s book was written in 1947, many of the principles such as meeting face to face and asking effective questions still hold true to this day. This is a sales classic! If you haven’t read it yet, go get it.
The Go-Getter by Peter B. Kyne
This book was given to me by a colleague of mine, Kevin Duerr. Be sure to not judge this book by its cover. Put the old English manuscript aside and this is a fantastic book to read. Kyne’s story perfectly describes the type of sales person I continually strive to be and the type of salespeople I want on my team.
The Challenger Sale by Matthew Dixon and Brent Adamson
I simply can’t only list one reason as to why I like this book. If I had to put my finger on it though, this sales book threw one heck of a right hook. Dixon and Adamson flipped my sales world upside down by proving that challenger sales reps are the top performers. I’ve started to incorporate my takeaways from this book into my sales training.
Speak Like Churchill, Stand Like Lincoln by James Humes
Humes’ book has absolutely nothing to do with sales but everything to do with public speaking. As someone who is constantly striving to be a better public speaker, this is my public speaking bible. This book taught me simple yet effective techniques of public speaking greats that I use in front of audiences both large and small.