No Keynote Presentations.

No Panel Discussions.

Limited PowerPoints.

This is not about breaking into sports. This is for the current sports sales professional looking to improve their acumen and get better. This is a no nonsense, hardcore day of sports sales training, so you can get back on the front office the next morning with a whole new gameplan of selling out the house.



For a small fee, you can be amongst your peers, learning some of the best practices and developing top-level skills from the franchise professionals and sales trainers across every sport. Each will provide time-tested methods to help you improve at your job, accelerating your acumen to move your career ahead in a single day's training course.


This is an exciting opportunity to increase the amount of sales training for your entire franchise sales staff in just one day. Your training budget won't take a massive hit, but you will be able to have your entire staff engage with other sport sales professionals, as well as several of the top speakers and sport sales thought leaders today.

Benefits of Attending


sponsored by:









The 4th Annual Sports Sales Boot Camp, sponsored by Ticket Galaxy, will be June 25, 2018. Held in conjunction with the 28th Annual ALSD Conference and Tradeshow, special hotel rates are available for Sports Sales Boot Camp attendees at the Atlanta Marriott Marquis.

Registration includes full day of training, lunch, and a tour and reception at Hard Rock Stadium, home of the Miami Dolphins

June 25, 2018
Atlanta Marriott Marquis

sponsored by:

7:00 a.m.

7:15 a.m.

7:30 a.m.
Sports Sales Training Starter Kit
Brett Zalaski, Founder, Empowerment of the Salesperson

8:00 a.m.
The Art of Small Talk
Debra Fine, Author, Trainer, The Fine Art of Small Talk

8:30 a.m.

8:45 a.m.
Building The Experience

9:15 a.m.
Sales Leadership
Jamy Bechler, Executive Coach, Leadership Trainer, The John Maxwell Team

9:45 a.m.
Sales Culture Starts With You
Eric Platte, Senior Director, Ticket Sales, Atlanta Hawks

10:15 a.m.

10:45 a.m.
Using Data to Drive Ticket Sales
Liz Menne, Steward Specialist, Auburn University
Jenn Piorkowski, Sales & Marketing Director, Tailgating Sports Marketing

11:15 a.m.
Handling 3rd Party Rejections
Paul Fruitman, Senior Manager, Sales & Premium Seating, Vancouver Whitecaps

11:45 a.m.
Sponsored by Dialsource

12:15 p.m.
Creating Activation
David Halberstam, Partner, Halby Group

1:00 p.m.
Service End Sales

1:30 p.m.
Open Mouth, Remove Foot
John Whitehead, Executive Coach, John K. Whitehead & Associates

2:00 p.m.

2:15 p.m.
A Brand New YOU
Kraig Kann, Founder, Kann Advisory Group

2:45 p.m.
Building the Long Term B2B Relationship
Eric LaPointe, Senior Director of Business Partnerships, Ticket Galaxy

3:15 p.m.
Selling With Video
Sati Hillyer, Founder and CEO, OneMob
Aaron Arak, Director of Suite Services, Sacramento Kings
Roberto Beltramini, Vice President, Premium Partnerships, Group & Inside Sales & Service, New York Jets
Brett Zalaski, Founder, Empowerment of a Salesperson

3:45 p.m.
What Did We Learn Wrap-up
Kathy Burrows, Owner, Sold Out Seating

5:00 p.m. – 7:00 p.m.
Networking in the Tradeshow

7:00 p.m. – 9:30 p.m.
Facility Tour & Reception: Mercedes-Benz Stadium



Aaron Arak
Director of Suite Services
Sacramento Kings

Jenn Piorkowski
Sales & Marketing Director, Tailgating Sports Marketing

Jamy Bechler
Executive Coach, Leadership Trainer
The John Maxwell Team

Debra Fine
Author, Trainer, The Fine Art of Small Talk

Paul Fruitman
Sr. Mgr., Sales & Premium Seating
Vancouver Whitecaps

Eric Platte
Senior Director - Ticket Sales
Atlanta Hawks

David Halberstam
Halby Group

Roberto Beltramini
VP Premium Partnerships, Group & Inside Sales & Service
New York Jets

Kathy Burrows
Sould Out Seating

Kraig Kann
Kann Advisory Group

John Whitehead
Executive Coach
John K. Whitehead & Associates

Eric LaPointe
Sr. Dir. of Business Partnerships
Ticket Galaxy

Sati Hillyer
Founder and CEO

Liz Menne
Steward Specialist
Auburn University

Brett Zalaski
Empowerment of a Salesperson


  • "Attending the sports sales boot camp is extremely valuable for managers and associates alike. You'll not only learn the latest best practices in sales but also the latest trends and buying patterns to best help you adjust and modify your sales strategies.

    Chris Asa
    Associate Athletic Director
    FAMU Athletics
  • "There is no other ticket sales gathering in the country with such great a diversity of people, opinions and backgrounds. A can't miss if you want to learn from the best."

    Joe Rixon
    Assistant Athletic Director
    Seton Hall Athletics
  • "The Sports Sales Boot Camp was a great experience to both network and share best practices among the industry. The access to engage with like-minded individuals is always a valuable opportunity that I would suggest to all."

    Chris Weddige
    Business Development Manager
    Chicago Cubs
  • "The sales boot camp was great! As someone who didn't have a lot of sales experience prior to attending the camp, I was able to learn valuable information from very prominent figures in the sports and sales industry. Techniques such as personalized letters, consistent outreach and follow up, along with social media strategies are things that I use on a regular basis and have been very successful."

    Dallas Smith
    Ticket Manager
    Sacramento State
  • "Attending The Sports Sales Boot Camp was very eye-opening and interesting. Becoming a new manager it was great learning from other teams and what is working well across their whole sales department - culture, group sales, premium sales, and the changing momentum of millennials. Highly recommend this boot camp!"

    Jullian Stoker
    Sales Academy Manager
    Reno Aces & Reno 1868 FC
  • "The Sports Sales Boot Camp was a fast paced and thorough training session. The boot camp brought experienced speakers and motivated account executives together to share their knowledge and ideas. I would highly recommend the Sports Sales Boot Camp to anyone in the sports industry looking to gain insight on the best sales practices in today's ever-changing selling environment."

    Brandon Wrobel
    Account Executive
    Pittsburgh Steelers
  • "Sports Sales Boot Camp 2016 was the place to be for sports sales professionals from every career stage. After only one day, I had a definitive list of "takeaways" to implement right away at George Mason. I appreciated having engaging and energizing presentations from pro sports directors, consultants, ticket solution professionals, and minor league executives. A must for all members of your athletic ticketing and sales team."

    Lindsey Campbell
    Manager of Ticket Sales & Operations
    George Mason Athletics
  • "Sports Sales Boot Camp was an unbelievable experience from start to finish. Learning from the industries top sales professionals and trainers was an extremely rewarding opportunity! Looking forward to attending again in July."

    Anthony Gady
    Ticket Sales Manager
    Talladega Superspeedway
  • "Last year was my first time at the Sports Sales Boot Camp, I very much enjoyed it and can't wait to go back! This fast-paced camp covered a variety of topics from leaders in the industry, and provided tools to take home and implement with our team that helped improve our 2016 Sales numbers. I would highly recommend attending this Boot Camp, for both Managers & Sales Reps."

    Aaron Johnson
    Ticket Sales & Service Manager
    Fresno State Athletics
  • "Working in a theatrical environment, selling is often viewed in the same light as service. Sports Sales Bootcamp is important because it shows you why having a strategy to actively create new business, is equally as important as retaining your current patron and subscriber base. The speakers you will hear from give you implementable ideas that translates beyond sports. Most importantly, you network with Sports industry executives who are more than willing to chat with you outside of the Bootcamp to make sure you are successful in your new business endeavors."

    Bradley Eckerson
    Group Sales Assistant Manager
    One World Observatory
  • "Walking in to present at the Sports Sales Boot Camp in San Francisco last year, I expected to see 30-40 tired ticket sales executives. Instead, at 7:30 am, I was presenting in front of 150-200 engaged ticket sales fans. There is no more intense, eclectic or valuable ticket sales day in sports than the Sports Sales Boot Camp. The access to the wide range of trainers, opportunities and information makes it a can't miss day for VPs, Directors, Managers and Reps alike. I can't wait to not only take the stage again in 2018, but also take my seat in the crowd and learn again. If you're coming to ALSD, make it for the Boot Camp. Bring your're going to #getafterit!"

    Brett Zalaski
    Get After It Sales
  • "Sport Sales Boot Camp was a great investment of time to cover a wide range of pertinent topics for sales reps and sales managers. As a sales manager, I brought my entire sales team to train for the day. I found great value in the panel of speakers sharing great content in a condensed 30 minute presentation. Gaining insights from some of the best sales trainers and executives in the industry in one day exceeded my expectations"

    Kevin Holman
    Director, Ticket Sales & Service
    Stanford Athletics
  • "The Sports Sales Boot Camp is a must attend for ticketing professionals in the sports industry. Unlike some other conferences, it brings a fast-paced, thought-provoking and interactive approach allowing attendees to get involved in the presentations. It's rare to have the opportunity to be in the same room with the best sports sales leaders, account executives and trainers. I'd definitely recommend attending."

    Andrew Sidney
    Group & Inside Sales
    Houston Rockets
  • "The Sports Sales Boot Camp was a great experience for my staff. Continued training for young sales people young is essential to their growth and thanks to the Sports Sales Boot Camp, my staff was able to get new ideas on industry best practices from leaders in the sports business."

    Adam English
    Sr. Director of Ticket Sales & Service
    Sacramento Rivercats
  • "The Sports Sales Boot Camp is definitely an aspect of the conference you don't want to miss. It covers more than just 'how to sell'. I found it interesting to see different metrics from teams using different approaches on selling and the returns they found from each approach."

    Carly Warren
    Premium Services Coordinator
    New York Giants
  • "The Sports Sales Boot Camp was exactly what we had hoped for. My staff and I had the privilege to learn from some of the most innovative minds in the sports industry today. I would recommend the Sports Sales Boot Camp to anyone looking to improve their own athletic department's sales for 2018 and beyond."

    Kevin Henley
    Assistant Athletic Director
    University of Nevada
  • "The Sports Sales Boot Camp provided me with extremely useful tools in helping maximize the impact of our new service team. From everything to learning how to manage the ever growing millennial workforce to engaging premium customers to more innovative ways of performing annual renewals."

    Tyree White
    Club Seat Ticketing Assistant
    Carolina Panthers
  • "Like the athletes we promote, we should take advantage of any chance to hone our craft. 'Rookie' executives need to strengthen their sales and communication muscles while 'veterans' should avoid the flab of complacency and acceptance of professional status quo. In this what-have-you-done-lately industry, new and experienced alike should invest in their skills by attending the Sports Sales Boot Camp to keep a leg up on encroaching executive competition."

    Rob Cornilles
    GameFace Sports Sales Training
  • "I had the pleasure of speaking about Social Selling at the first ever Sport Sales Boot Camp last year at ALSD. It was an amazing experience speaking in front of 300+ sports industry attendees, but afterwards as I decided to stay as a attendee for the rest of the event. I met some incredible sales and service professionals in our industry. I would highly recommend attending and bringing your ticket sales and service team to this conference. Hands down, The Sport Sales Boot Camp is the best value for your team this season!"

    Ben Zayandehroudi
    Director of Ticket Sales & Fan Services
    BC Lions Football Club

Sponsored by Ticket Galaxy

June 25, 2018
Mariott Marquis Atlanta


Produced in Conjunction with the
28th Annual ALSD Conference and Tradeshow


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