No Keynote Presentations.

No Panel Discussions.

Limited PowerPoints.

This is not about breaking into sports. This is for the current sports sales professional looking to improve their acumen and get better. This is a no nonsense, hardcore day of sports sales training, so you can get back on the front office the next morning with a whole new gameplan of selling out the house.



For a small fee, you can be amongst your peers, learning some of the best practices and developing top-level skills from the franchise professionals and sales trainers across every sport. Each will provide time-tested methods to help you improve at your job, accelerating your acumen to move your career ahead in a single day's training course.


This is an exciting opportunity to increase the amount of sales training for your entire franchise sales staff in just one day. Your training budget won't take a massive hit, but you will be able to have your entire staff engage with other sport sales professionals, as well as several of the top speakers and sport sales thought leaders today.

Benefits of Attending


sponsored by:









The 2nd Annual Sports Sales Boot Camp, sponsored by Ticket Galaxy, will be June 28, 2016. Held in conjunction with the 26th Annual ALSD Conference & Tradeshow, special hotel rates are available for Sports Sales Boot Camp attendees at the Wyndham Downtown Pittsburgh, PA.

Registration includes full day of training, lunch at the hotel plus a tour followed by a networking reception at PNC Park, home of the Pittsburgh Pirates


  • "Sport Sales Boot Camp was a great investment of time to cover a wide range of pertinent topics for sales reps and sales managers. As a sales manager, I brought my entire sales team to train for the day. I found great value in the panel of speakers sharing great content in a condensed 30 minute presentation. Gaining insights from some of the best sales trainers and executives in the industry in one day exceeded my expectations"

    Kevin Holman
    Director, Ticket Sales & Service
    Stanford Athletics
  • "The Sports Sales Boot Camp is a must attend for ticketing professionals in the sports industry. Unlike some other conferences, it brings a fast-paced, thought-provoking and interactive approach allowing attendees to get involved in the presentations. It's rare to have the opportunity to be in the same room with the best sports sales leaders, account executives and trainers. I'd definitely recommend attending."

    Andrew Sidney
    Group & Inside Sales
    Houston Rockets
  • "The Sports Sales Boot Camp was a great experience for my staff. Continued training for young sales people young is essential to their growth and thanks to the Sports Sales Boot Camp, my staff was able to get new ideas on industry best practices from leaders in the sports business."

    Adam English
    Sr. Director of Ticket Sales & Service
    Sacramento Rivercats
  • "The Sports Sales Boot Camp is definitely an aspect of the conference you don't want to miss. It covers more than just 'how to sell'. I found it interesting to see different metrics from teams using different approaches on selling and the returns they found from each approach."

    Carly Warren
    Premium Services Coordinator
    New York Giants
  • "The Sports Sales Boot Camp was exactly what we had hoped for. My staff and I had the privilege to learn from some of the most innovative minds in the sports industry today. I would recommend the Sports Sales Boot Camp to anyone looking to improve their own athletic department's sales for 2016 and beyond."

    Kevin Henley
    Assistant Athletic Director
    University of Nevada
  • "The Sports Sales Boot Camp provided me with extremely useful tools in helping maximize the impact of our new service team. From everything to learning how to manage the ever growing millennial workforce to engaging premium customers to more innovative ways of performing annual renewals."

    Tyree White
    Club Seat Ticketing Assistant
    Carolina Panthers
  • "Walking in to present at the Sports Sales Boot Camp in San Francisco last year, I expected to see 30-40 tired ticket sales executives. Instead, at 7:30 am, I was presenting in front of 150-200 engaged ticket sales fans. There is no more intense, eclectic or valuable ticket sales day in sports than the Sports Sales Boot Camp. The access to the wide range of trainers, opportunities and information makes it a can't miss day for VPs, Directors, Managers and Reps alike. I can't wait to not only take the stage again in 2016, but also take my seat in the crowd and learn again. If you're coming to ALSD, make it for the Boot Camp. If you're a salesperson anywhere near Pittsburgh, get your boss to send you. Bring your're going to #getafterit!"

    Brett Zalaski
    Get After It Sales
  • "Like the athletes we promote, we should take advantage of any chance to hone our craft. 'Rookie' executives need to strengthen their sales and communication muscles while 'veterans' should avoid the flab of complacency and acceptance of professional status quo. In this what-have-you-done-lately industry, new and experienced alike should invest in their skills by attending the Sports Sales Boot Camp in Pittsburgh to keep a leg up on encroaching executive competition."

    Rob Cornilles
    GameFace Sports Sales Training
  • "I had the pleasure of speaking about Social Selling at the first ever Sport Sales Boot Camp last year at ALSD. It was an amazing experience speaking in front of 300+ sports industry attendees, but afterwards as I decided to stay as a attendee for the rest of the event. I met some incredible sales and service professionals in our industry. I would highly recommend attending and bringing your ticket sales and service team to this conference. Hands down, The Sport Sales Boot Camp is the best value for your team this season!"

    Ben Zayandehroudi
    Director of Ticket Sales & Fan Services
    BC Lions Football Club

June 28, 2016
Wyndham Downtown Pittsburgh

sponsored by:

7:00 a.m. - 7:15 a.m.
Registration & Breakfast
Rules of Engagement

Troy Kirby
Tao of Sports

Introduction by

7:15 a.m. – 7:45 a.m.
2016 Sales Training Starter Kit
Brett Zalaski
Get After It Sales

7:45 a.m. – 8:15 a.m.
Getting the Face-to-Face Appointment
Vic Gregovitus
VSG $ports Marketing

8:15 a.m. – 8:45 a.m.
Attacking Group Sales Head-On
Nick Myers, Director of Group Sales, and
Jessica Smith, Director of Corporate Development
Columbus Blue Jackets

9:00 a.m. – 9:30 a.m.
Building a Sales Foundation
Eli Madden
Director of Ticket Sales & Service
Colorado Mammoth

9:30 a.m. – 10:00 a.m.
Creating the Membership Experience
Dionna Widder
Vice President/Ticket Sales & Service
Cleveland Cavaliers

10:00 a.m. – 10:30 a.m.
Premium Sales Management Strategies
Ryan Robbins
Director, Premium Hospitality
Cleveland Indians

10:30 a.m. – 11:30 a.m.
Brunch in the Tradeshow

11:30 a.m. – 12:00 p.m.
Social Selling via LinkedIn Sales Navigator
Lindsey Boggs
Social Selling Expert
Lindsey Boggs Consulting, LLC
Sponsored by LinkedIn

12:00 p.m. – 12:30 p.m.
Using Secondary Market Distribution Channels
Eric LaPointe

12:30 p.m. – 1:00 p.m.
Sales Staff Management Skills
Brian DiTucci
Director, Ticket Sales
Oakland Athletics

1:15 p.m. – 1:45 p.m.
Winning Over Group Leaders
Kathy Burrows
SOS Seating

1:45 p.m. – 2:15 p.m.
Implementing Jaguars BLACK
Sean Flood, Director of Ticket Sales, and
David Altman, Jaguars BLACK Manager
Jacksonville Jaguars

2:15 p.m. – 2:45 p.m.
Developing & Rebranding a Sales Academy
Drew Cloud, Executive Vice President, and
Alan Aldwell, Director of Sales
Pittsburgh Pirates

2:45 p.m. – 3:00 p.m.
Customer Relationship Strategies
Anne Campbell
Manager, Sponsorship & Suite Services
Detroit Lions

3:15 p.m. – 3:45 p.m.
Making The Strategic Sale
Dave Wakeman
Wakeman Consulting Group

3:45 p.m. – 4:15 p.m.
Implementing Strategic Sales Initiatives
Roy Tewell III
Vice President of Ticket Sales & Service
DC United

4:15 p.m. – 4:45 p.m.
Engaging Sports Marketing Sales Tactics
Greg Coleman
Erie Seawolves

5:00 p.m. – 8:00 p.m.
Tour and Reception
PNC Park
Home of the MLB's Pittsburgh Pirates


Alan Aldwell
Sales Manager
B.U.C.S. Academy

Lindsey Boggs
Social Selling Expert
Lindsey Boggs Consulting, LLC

Kathy Burrows
SOS Seating

Drew Cloud
EVP and Chief Sales & Marketing Officer
Pittsburgh Pirates

Vic Gregovits
VSG $ports Marketing

Troy Kirby
Tao of Sports

Jared Kozinn
Dir. Bus. Dev. & Prem. Seating, Detroit Lions

Eli Madden
Director of Ticket Sales & Service, Colorado Mammoth

Anne Campbell
Manager, Sponsorship & Suite Services
Detroit Lions

Nick Myers
Dir. of Group Sales
Columbus Blue Jackets

Ryan Robbins
Dir., Premium Hospitality, Cleveland Indians

Jessica Smith
Dir. of Corp. Dev.
Columbus Blue Jackets

Dave Wakeman
Principal, Wakeman Consulting Group

Brett Zalaski
Get After It Sales

Sponsored by Ticket Galaxy

June 26-29, 2016
Wyndham Grand Pittsburgh Downtown


Produced in Conjunction with the
26th Annual ALSD Conference & Tradeshow


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